Social Media Panel
SOCIAL MEDIA PANEL
Strengthening Social Networks
Chaired by Dr. Marla Shapiro
How can social media help build online communities of health research partners, supporters and advocates?
- Who is engaged and how is evidence-based info being shared effectively?
- What challenges do researchers and other stakeholders face when sharing info online and in real time?
- How do online communities support info sharing, advocacy and the adoption of new practices and treatments?
Dr. Marla Shapiro
Marla is an Associate Professor in the Department of Family and Community Medicine at the University of Toronto and has her own family practice. She became the Health and Medical Contributor for CTV’s Canada AM in 2000, acts as Medical Consultant for CTV News and CTV News Channel and is the host and contributing editor of Dr. Marla and Friends.
Marla is the recipient of the 2005 Media Award from the North American Menopause Society for her work in expanding the understanding of menopause, and won the Society of Obstetricians and Gynaecologists of Canada/Canadian Foundation for Women’s Health Award for Excellence in Women’s Health Journalism in 2006 for her documentary Run Your Own Race. Most recently, she received the 2012 Bayer 150 Award for Women’s Health. Read more
Dr. Anatoliy Gruzd
Anatoliy is an Associate Professor at the School of Information Management in the Faculty of Management and the Faculty of Computer Science at Dalhousie University. He is also Director of Dalhousie’s Social Media Lab. He teaches Web-Centric Computing, Information Policy, Digital Libraries, and Information Management Systems.
Anatoliy’s research interests include Online Social Networks, Social Networks Analysis and Online Communities. His current research explores how online social media and other Web 2.0 technologies are changing the ways people communicate and disseminate knowledge and information.
Mr. Simon Ip
Simon’s multi-disciplinary Master’s degree in Biomedical Communications from the University of Toronto and his experience working abroad has allowed him to use his passion and expertise in health promotion to disseminate current and ground-breaking health information to a wide variety of audiences around the world.
Now based in Toronto, Simon acts as National Communications Manager for The Leukemia and Lymphoma Society of Canada where he promotes their mission to cure blood cancers and other blood diseases while improving the lives of patients and their families. He is a regular contributor to the Hot Topics in Health Innovation Policy blog where he discusses an array of health innovation and health policy issues. Simon also attends several conferences a year as a social media correspondent for the Conference Board of Canada.
Dr. Michael Wosnick
Michael retired from the Canadian Cancer Society (CCS) in 2012, where he was the inaugural VP of Research and the first Scientific Director of the CCS Research Institute. In these roles he managed a $40M to $50M annual portfolio, overseeing the Society’s research programs across the country and engaging the public to build a better understanding of and commitment to cancer research.
Today, Michael is an active research blogger and consultant. His own blog Cancer Research 101 goes behind the headlines to explain the world of cancer research to the non-scientist. He also manages an associated Facebook page, guest blogs and publishes a daily electronic newsletter highlighting cancer and related research.
A seasoned executive in research and research administration with over 35 years of experience in the health charity, corporate and academic arenas, Michael is a much sought after public speaker. He has given close to 100 talks in his field and appeared in an array of media outlets across Canada. Read more